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Case Studies - Environmentally Sustainable Business

In addition to taking part in Business Clean Up Day, many organisations are developing ways in which their business can operate in a more environmentally responsible way. Here are some examples:

Taylor Fry

The desire to establish a company that is committed to embracing all aspects of corporate social responsibility and that operates in an ethically and environmentally responsible manner was the motivation behind the conception of Taylor Fry, an actuarial consultancy based in Sydney and Melbourne.

As part of their vision, the people at Taylor Fry implemented changes slowly, starting with the introduction of paper recycling and energy-saving activities such as encouraging staff to turn off lights and computers when not in use, using laptops rather than desktop computers and riding bikes, walking or catching public transport to work.

They now purchase clean energy credits to offset more than 200 tonnes of CO2 emissions derived from Taylor Fry energy use. Their electricity credits are 100% Green Power accredited, while those used for offsetting plane travel and paper consumption etc are Gold Standard Kyoto compliant credits.

They also have a program in place that continues to plant trees every year to offset the emissions from their first 6 years of operation.

The implementation of carbon neutral initiatives is also examined by a staff member who also acts as "enviro-monitor". This person keeps track of ways in which the company can continue to uphold their dedication to corporate social responsibility and environmental performance.

From making sure they bank with a company that they believe is best at overall social corporate social responsibility, right down to making sure the company that supplies their printing and stationary is carbon neutral, Taylor Fry is committed to their goal of operating a 100 percent carbon neutral company.

Taken from the book True Green @ Work by Kim McKay and Jenny Bonnin in collaboration with Business Journalist Tim Wallace, ABC Books


Marriott International Hotels

Named as one of the US Environmental Protection Agency Climate Leaders in 2006, Marriott International operates to their own international sustainable business practice standards.

With an executive-level council to oversee environmental initiatives such as the implementation of various energy and water saving programs, Marriott International continue to develop ways in which their business can reduce emissions and energy consumption.

There are many different ways in which these initiatives have been implemented, for example:

The Linen Reuse Programme
This encourages guests to reuse their linen and towels during their stay. This has saved water, detergents and energy.

LED and Fibre-optic Technology
4,500 outdoor signs have been replaced with LED and fibre-optics which has cut their electricity consumption by 40 percent.

New shower heads in each room
The installation of these energy-saving shower heads has reduced guests' hot water consumption by 10 percent.

By continuing their commitment to sustainable business practices, Marriott International is ever closer to achieving their pledge to reduce greenhouse gases by 6 percent per guest room by 2010.

Taken from the book True Green @ Work by Kim McKay and Jenny Bonnin in collaboration with Business Journalist Tim Wallace, ABC Books

Dinosaur Designs

The Australian company that design and make jewellery, home wares and accessories are committed to increasing awareness of sustainability and believe that implementing carbon neutral initiatives within their workplace becomes cost effective in the long run.

There are many ways in which they have achieved this. Here are a few examples:

Dinosaur Designs use 100 percent post-consumer recycled paper with soy-based ink and waterless printing for catalogues and a minimum 80 percent recycled Australian paper for office printing.

Retail packaging is made from recycled paper whenever possible and they are conscious of using minimal packing supplies.

Design Materials
Dinosaur Designs have been researching the use of organic resin to replace the polyester resin that is synonymous with Dinosaur Designs creations and now have products in development.

It is a long-term goal of Dinosaur Designs to use natural products wherever possible.


Dinosaur Designs are constantly sourcing new suppliers who share their earth-saving philosophy. They always choose suppliers who support sustainable initiatives over suppliers who don't.

Taken from the book True Green @ Work by Kim McKay and Jenny Bonnin in collaboration with Business Journalist Tim Wallace, ABC Books

For more information on ways you can make changes in your workplace, click here