MOBILE PHONE RECYCLING CAMPAIGN
Kimberly-Clark Australia
Kimberly-Clark Australia was one of the first companies in Australia to develop a Corporate Environmental Policy and is committed to ongoing corporate social responsibility.
The Clean Up Australia & Kimberly-Clark Partnership
Kimberly Clark have developed a number of initiatives for their staff to get involved with Clean Up Australia and other waste management campaigns that will run every quarter.
The first is the Clean Up Mobile Phones Campaign.
Kimberly Clark has developed a friendly competition, challenging their sites and branches to compete against one another to see who can collect and recycle the most mobile phones.
Staff are encouraged to promote their campaign as much as possible and have been given various marketing tools such as posters, PowerPoint presentations and fact sheets to rally support and contributions from fellow team members.
An animated "Mobi the Mobile" character has also been created for the company intranet site and pops up to remind staff to collect as many old mobile phones as they can in order to participate in the scheme.
This is a great way to encourage staff participation and the winning team will receive a prize each along with a special team prize - so far, they have collected 269 phones!
The whole campaign was also a great way to get staff actively involved in the company's Community Care program, taking it beyond corporate funding to a level where staff own, drive and participate in the program.
To find out how your company can get staff involved in recycling mobile phones click here
Some of the other organisation taking part in the campaign include:
Invernell Shire Council
Biome
TAFE NSW
Frankston City Council
Leigh Creek Guides
Teachers Credit Union
Belmont Forum Shopping Centre
Shire of Beaudesert
City of Burnside
Savings & Loans
Kimberley Diamond Mine
Dominos Pizza
Kim Wilkie MP, WA
Brighton Grammar
Burra Community Library
McGrath Real Estate
1st Bunyip Scouts Group
Cayzar Real Estate
ISIS