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CLEAN UP CALLS ON COMMUNITIES TO TAKE THE 2 MINUTE CHALLENGE

Clean Up Calls on Communities to Take the 2 Minute Challenge

Media Release - 8 July 2011

Looking for a school holiday activity that is easy, fun and will make a real difference?

Clean Up Australia is calling on communities to take to their parks, streets, beaches and local bushland some time this week for a two minute clean up.

Focusing on bottles and cans, the Clean Up Challenge will demonstrate how much beverage rubbish ends up in our environment.

Clean Up Australia’s annual Rubbish Report consistently shows that beverage-related items are key culprits when it comes to marring Australia’s landscape. On Clean Up Australia Day 2010, nearly one quarter of rubbish items removed from surveyed sites were beverage related.

Ian Kiernan AO, Chairman and founder of Clean Up Australia, points to South Australia as evidence of the success of an incentive such as a container deposit scheme in keeping rubbish off the streets.
 
“We have seen the success of a container deposit scheme for over 30 years in South Australia. A stray bottle or can isn’t rubbish in SA – it’s a ten cent piece. So there is real incentive to cash it in rather than leaving it behind. As a result, the number of bottles and cans reported at SA Clean Up Sites remains the lowest in the country,” said Mr Kiernan.

“That’s why we’re asking everyone to spend just two minutes collecting bottles and cans from places near you between 8 and 18 July. Participants in the Challenge can report back on what you have found via our website or Facebook page. We’ll tally your results and share them with you and the media.”

Taking part couldn’t be easier:

1. Between 8 and 18 July grab a bag and go to a public area such as a park.
2. Spend just two minutes collecting as many bottles and cans as you can find.
3. Take some photos or shoot a short video of what you have collected.
4. Go to cleanup.org.au or facebook.com/cleanupaust to give us your results and share your pictures.

-ENDS-

For further information please contact Marita Dortins: 0415 385 056

 
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