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Kim McKay, Clean Up Co-Founder made an Officer of the Order of Australia (AO)

Clean Up Co-Founder made an Officer of the Order of Australia (AO) in Queen's Birthday Honours

Environmental communications campaigner, Kim McKay, AO, honoured for distinguished service to the Australian and international community

The co-founder and deputy chairwoman of Clean Up Australia and Clean Up the World, Kim McKay, has been made an Officer in the General Division of the Order of Australia (AO) in the Queen's Birthday Honours List announced today.

Ms. McKay, 48, of Mosman in Sydney, was honoured for "services to the environment through executive public relations roles with a range of organizations, particularly as co-founder of Clean Up Australia and Clean Up the World, and to the community".

Her work formulating communications campaigns has raised awareness of important environmental and social issues around the world. "I have always believed that simple, clear communication that provides for active community participation is vital in effecting behavioural change," Kim McKay said.

"We all have a lot to do to reduce the impact of global warming - it is the issue of our times," Ms McKay said in paying tribute to the founder of Clean Up, Ian Kiernan, AO who was named Australian of the Year in 1994.

"I think all Australians are inspired by people who make a difference and we'll have a chance to celebrate that as Clean Up marks its 20th anniversary next year," she said.

Recently Ms McKay collaborated with Jenny Bonnin to create the True Green series of books published by ABC Books in Australia and National Geographic in the USA and is a partner in the social and sustainability marketing firm, Momentum 2. She is also a regular public speaker here and overseas on environmental and social marketing issues.

Ms McKay was also recognised for her role with other organizations including the National Geographic Society in the United States where she co-conceived the Genographic Project with Dr Spencer Wells. The project is one of the world's largest DNA anthropological population studies tracing how humankind migrated across the world.

Educated at Mackellar Girls' High School at Manly Vale and a graduate of the University of Technology with a BA (Communications), Kim McKay is a Fellow of the Public Relations Institute of Australia and has received the IPRA Golden World Award for Excellence in Environmental Communication as well as a number of other PRIA Golden Target Awards.

Ms McKay acknowledged her parents, Gordon and Coral McKay who celebrated their 60th Wedding Anniversary this weekend at their home on the Gold Coast.

In a career spanning over 25 years, she has worked on a range of local and international projects giving her time freely to serve on not-for-profit boards.

"I've had the great fortune to work closely with an incredible array of explorers, scientists and outstanding individuals throughout my career," she said. "You can't do anything alone, you can only be part of team and I'm fortunate to have been inspired by some extraordinary people."

For further information contact:

Paul Sheridan - EMC Communications: 0410 516656 (m); 9281 8000 (w) or
Kim McKay - kmckay@momentum2.com.au

Kim McKay - Summary of Roles/Achievements:


Co-founder and Deputy Chairwoman, Clean Up Australia, since 1989 (formerly Clean Up Sydney Harbour since 1988), and Clean Up the World (since 1992).

Co-creator, True Green Series of Books: True Green (2006), True Green @ Work (2007) and True Green Kids (2008).

Co-creator, National Geographic, The Genographic Project (global DNA population anthropology project).

Steering Committee, National Business Leaders Forum for Sustainable Development.

Board Member, Centre for Australian and New Zealand Studies, Georgetown University, Washington, DC, USA.

Public Relations:

Co-founder and partner, Momentum2, social and sustainability marketing, since 2004

Senior Vice President, Global Marketing and Communications, National Geographic Channels International, USA, (2000-2003); Consultant, National Geographic Society, since 2004.

Executive Director, Event Marketing and Communications, Discovery Communications, Inc. (USA) (1998-2000).

Member, Community Relations Committee, Sydney 2000 Olympic Bid (1995-1997)

Principal, Profile Communications Pty Ltd, Sydney (1989 - 1998).

Fellow, Public Relations Institute of Australia since 1996;former Council Member, Member since 1981.

Member, Academic Advisory Board, School of Communications, UTS, Sydney (1994/5)  


Member, Advisory Board, The Eye Foundation (since 2006)

Member, Communications Advisory Board, National Breast Cancer Foundation (since 2006)

Volunteer/International Media Coordinator, Million Mom March, Washington DC, 2000

Founding Board Member, Short-Handed Sailing Association of Australia (1983)


Avon Spirit of Achievement Award, Environment Category, 1996

Honorary Citation (Mention) from the United Nations for Excellence in Communications for Clean Up the World (1994)

Golden World Award for Excellence in Environmental Communication, International Public Relations Association (1994)

Golden Target Award, Public Relations Institute of Australia (1990 & 1992)

Click here to read more about Kim McKay, Deputy Chair and Co-founder, Clean Up Australia.