If you’ve never heard of the term ‘circular economy’, you’re not alone. Apparently only 15% of Australians are familiar with it. Luckily, you don’t need to know what it’s called to participate.
THE PROBLEM
The traditional linear economy of the world uses resources and generates waste at an estimated rate of 1.7 times what the earth can support on a long-term basis.
This means it now takes the Earth one year and eight months to regenerate what we consume in a year.
In contrast, a circular economy offers an alternative, where all materials are treated as precious resources, with nothing thrown away.
We keep a product in use for as long as possible and then, at the end of its life, recover the materials for reuse.
In this model, anything that ends up in landfill is a lost opportunity, and a waste of valuable resources.
